YUGO

MULTIMEDIA EXHIBITION, Vladimir Bojić
May 29th – June 2nd, 2007

Yugo

Yugo automobile has been bought in 1973 from the Italian car company FIAT. Yugo is the rejected FIAT’s model from the very same year. Readjusting to the conditions and tools of the car company ZASTAVA from Kragujevac, Yugo starts its life in the same form that has today.  The FIAT’s product called Yugo shows exactly the attitude of the manufactory towards the market, as well as the demands of the same market. Having in mind the place and the time of this car’s birth, we could say that its name, or its new name, was a jackpot.

Yugo is not only FIAT’s simulation, but one could say it’s a simulation of the car comparing to the actual and modern car. The modern car today is far beyond its “prehistoric” relative, Yugo. Maybe the absurd is so great, that Yugo is all that one car originally is, and its modern relative, with all those useless functions, is a simulation.

This project is based on the idea of the confrontation with the social reality with the simulation of the car.

Yugo made out of the packing paper in its real dimensions, put on the street (without paid parking place, in the zone where it’s not allowed to stop and park the car), recorded with the video camera.

Vladimir Bojić, born in 1979 in Belgrade. Graduated from the Art School (majored in graphic design) in Belgrade, Art Academy in Novi Sad and Accademia di Belle Arti in Florence. At the moment he works as a scenography assistant in the Theatre Terazije. He had a couple of authors and group exhibitions here as well as in Italy.

May 29th – June 2nd, 2007
MULTIMEDIA EXHIBITION: YUGO
AUTHOR: VLADIMIR BOJIĆ
Opening: May 29th/Thuesday/19h