ad&d:DV

The First 15 Years
Dejan Vukelić
September 24th - 30th, 2007

Dejan Vukelić

The exhibition title “ad&d: DV=x5” is an abbreviation (art direction & design: Dejan Vukelić) which reflects the past 15 years of my personal and professional life as a designer. As I received no formal design education, I spent the first five years of my work-absorbing knowledge and engaging in different design areas. In the next five years, I worked for others, tried to express myself artistically, give directions to younger colleagues and learn from those better than myself. Finally, the last five years encompass all of the above, the only difference being that working for others now I am working for myself.  The exhibition is intended as a retrospective through which I wish to share this relatively long period of life and artistic creations with my friends, colleagues, known and unknown… with the public. The exhibition will be a presentation of books and publications, numerous advertising campaigns, branding and communication solutions, concepts, studies, packaging designs, visual identities, layouts…

Dejan Vukelić