Creating New Brands, SIEPA
January 12th - 14th, 2010 > opening at 18h

Supported by the Ministry of Economy and Regional Development, Agency for Development of Small and Medium-Sized Enterprises and Entrepreneurship of the Republic of Serbia and Serbian Chamber of Commerce, SIEPA initiated the project „Redesign: Creating New Brands“to redesign the packaging of the exporting products.  This project will enhance cooperation between educational institutions and businesses while emphasizing the importance of packaging and improving the visual identity of Serbian companies. Designs were created by the students majoring in industrial design at the Belgrade Polytechnic University and Fine Arts University, who demonstrated their creativity and knowledge in this project.

Out of 35 companies that applied for the contest, 5 have been chosen based on their business performance, brand recognition, geographic dispersity and other criteria:  Adonis-“Teasy” tea;  Midra Eko- “Ekosteril” floor disinfectant; Bogutovo- “Boa” underwear ; Novitet Dunav- damask home textile; Vanja Lux- “Ovsy”, salty crackers. These five brands have got their new packages, and students’ ideas will be exhibited at O3ONE from 12th to 14th January 2010.

Serbia Investment and Export Promotion Agency (SIEPA) is a government institution that has been supporting Serbian companies for the past 7 years in exporting their products and services and becoming more competitive in the foreign markets. SIEPA is also engaged in promoting Serbia as an outstanding investment location as well as offering thorough information to the foreign companies that wish to invest in Serbia. Key factors for the overall prosperity of Serbia include developing the capacities and potentials of the Serbian companies, increasing employment and adopting modern technologies and skills. Every year SIEPA organizes the participation of the Serbian companies at the world’s most prestigious fairs, intending to increase competitiveness not only of the Serbian companies but of the Republic of Serbia as well. Moreover, it arranges company visits to foreign companies that wish to find a business partner in Serbia.

O3ONE is an independent art project initiated in 2004. Its scope of work involves art production in the domain of cultural production and contemporary visual arts. O3ONE mission is to encourage experimentation in modern art production, to give support to creative potential in Serbia and to facilitate communication and exchange between art centers in the country and abroad.  O3ONE represents a unique communication platform within which artistic content becomes widely accessible, it widens the idea of what art is and can be.