Exhibition, Workshop and Web Application: HoopUp

Authors: Violeta Vojvodić-Balaž & Eduard Balaž (Urtica, art, and media research group)
March 5th - 14th, 2012 > Opening on Monday, March 5th, at 19h

The HoopUp art-educational platform is focused on symbolic communication and the socio-cultural aspect/impact of the artistic message. It is based on Urtica’s original didactic methodology that bridges traditional artistic disciplines with ICT and interweaves work in a virtual and physical environment. This unique art experiment is designed in a form of a workshop and art-educational Internet tool http://hoopup.net that opens a space for the creation of different authors where they can reflect on current social transformations and issues they consider important personally. It aims to foster social responsibility, to enhance creativity via artistic production, and to build space for international collaboration and professional improvement of young people and researchers active in the field of art and culture. The results of the workshop held in O3ONE, as well as previous educational research work of Urtica, will be exhibited in the O3ONE gallery.

The HoopUp starts with a question: “If you could change something, what would it be? Everything, anything, nothing?” Join in, send your message to the world!…

Urtica specializes in the development of transdisciplinary projects that merge art, media, social science, and education. The group was founded in 1999 by Violeta Vojvodić and Eduard Balaž. Urtica’s production ranges from Internet-based artworks and media actions to art objects and installations. Special focus is put on educational projects such as workshops and web applications.

Urtica was awarded the UNESCO Digital Arts Award at the Institute of Advanced Media Arts and Sciences in Japan (2003) and participated at numerous international festivals and exhibitions. Urtica’s previous art project Value Quest Bourse was presented in Belgrade as a solo exhibition at the Salon of the Museum of Contemporary Art in 2010, and as an installation http://valuequest.info at the 52nd October Salon in 2011. Detailed portfolio and CV of Urtica is available at http://urtica.org