O3ONE campaign presented a series of billboards inspired with folks proverbs and motives that, thanks to contemporary design solutions, attracted citizens attention leaving them a chance to interpret those massages on their way. Campaign has been realized, on O3ONE initiative, by Orange studio team in 2007. and 2008. in cooperation with Alma Quttro and DPC. Our citizens could see those billboards all across country.
We have been led by idea that billboards could serve other functions and purposes, despite commercial one. We have just wanted to bring a new dimension of billboards on a Belgrade and Serbia streets. O3ONE billboards were tasked to improve public space appearance, elicit a smile, but on a first place to motivate observers to recall folk wisdoms and different outlook on life.