In the new series of photographs, Dejana Vučićević explores the complex relationships between fiction and reality, the status and identity of a woman artist through multilayer semantics and media character of the modern digital photograph, using the experiences of the film set design, costume design, editing and directing. Through the images of the carefully reconstructed historic ambiance of the kitchen from the 1950s, Dejana continues exploring the possibilities of reviewing the idea of femininity. Following her previous works, in which she thematizes the social role of the woman as a mother and wife, in The Perfect Time she starts from another stereotype – the woman as a housewife, but this time she immerses more deeply into the questions and doubts carried by the conflict between the restricting social role and identity of the woman. In this context the series of eight photographs made by Dejana Vučićević at first glance reconsiders the fundamental assumptions of the female identity – the very idea of femininity still relying on the biological clock, which defines the different aspects of becoming a woman, but also her own internal clock and its complex attitude towards socially imposed roles.

Here cooking is a metaphor of the first-person artistic action, in which the contents, morphology, and poetics of creativity are in the function of self-expression, whose disturbing nature is implied by Dejana’s photographs without an explanation, presenting them as the question of the meaning of art today. Far from prosaic daily life, Dejana’s kitchen is the space of fantasy and magic, the space in which (suppressed) fears and desires are liberated, the space of worries, concerns, longings, fantasies, and creations.

There is nothing that distinguishes us more fundamentally from the world of nature than gastronomy. By placing the protagonist in the kitchen and by presenting her specific artistic, phantasmagorical culinary experience full of symbols, Dejana stepped into the exploration of freedom and artificiality as assumptions of her own as well as contemporary artistic ideology, semantics, and practice, setting the female identity and existence in its center.

Dejana’s scenes reveal a confusing expressive nature of the feminine artistic work and reconsideration of her own artistic identity. The Perfect Time series is an allegory on the search for the meaning in the woman’s real life. Beyond the representative, everyday, trivial, ephemeral, there is the invisible, poetic, contemplative, oniric side…a note of frivolity, and often humorous as well, which Dejana incorporates in her scenes, only partly mitigates the prevailing disturbing impression of loneliness.

Katarina Mitrović, a part of the text from the catalog

However, the goldfish made of jelly was not brought or given as a gift, but the heroine of this project made it for herself! She made it gain new opportunities and spaces for imagining an important and big wish. We do not see whether that wish will be fulfilled, but we suspect whether the imagination and daydreams, richly colored with optimism, will have enough free space.

Dejana Vučićević


Dejana Vučićević graduated from the Faculty of Applied Arts and Design in Belgrade. She is a member of ULUPUDS (Association of Fine and Applied Artists and Designers of Serbia), has the status of an independent artist. Involved in visual arts, had several major solo projects within design and fashion, such as fashion collections, costumes for three feature films and one short film. Costume design and design in projects for theatre and TV commercials, and styling for art fashion editorials, etc. Within multimedia arts, she has conceptual author projects presented in solo exhibitions. Two artistic creations were purchased by two prestigious Belgrade museums:
Belgrade City Museum: conceptual – two photographs from Happy Family project, Museum of Applied Arts, Belgrade: fashion – a dress from Playgirl collection. The photograph from Happy Family belongs to Telenor’s Collection of Serbian Contemporary Art.

July 4, 2016

The Perfect Time

The Art and Alchemy of Cooking / Dejana Vučićević
July 7th - August 15th, 2016 > Opening on July 7th, at 19h

In the new series of photographs, Dejana Vučićević explores the complex relationships between fiction and reality, the status and identity of a woman artist through multilayer semantics and media character […]
June 20, 2016

Art Should Be Poked

Collection of photographs by Vladimir and Milica Perić
June 23rd – July 5th > Opening on Thursday, June 23rd, at 20:00h

“I can only say to the well-intentioned polite viewer the same thing I sometimes do when I stand like a sheep in front of a painting or a text: art […]
June 9, 2016

Pop Up CLICK 25

Celebrating 25 years of Click Fashion Studio
June 10th – June 22nd > Opening on Friday, June 10th, at 21:00h

Click Fashion Studio is recognizable in Serbia’s fashion and art scene, not only by its numerous fashion projects but also by many art exhibitions that were done in cooperation with […]
April 27, 2016

“Running over”

Street art exhibition
May 5th – 11th > Grand closing on May 11th, at 20h

This exhibition will bring together the best street artists from our scene, and during its creation, the gallery will be transformed into an urban environment where street artists usually work. […]
March 28, 2016

Stereo people

Exhibition of stereo photography "Stereo People" by Aleksandar Ilić
April 7th - 20th > Opening on Thursday, April 7th, at 19:15h

Aleksandar Ilić was born in 1968, the City of Belgrade. He graduated from the Faculty of Dramatic Arts in the department of film and TV cameras. The start of his […]
March 16, 2016

Woman, an eternal inspiration

Collection by Predrag Caranović
March 17th - 30th, 2016 > Opening on March 17th, at 19:15h

Master of dozen crafts, Predrag Caranović is devoted to hand-made objects of high aesthetic value; however, he is also very fond of ordinary objects that can be displayed like readymade […]
March 1, 2016

Album of lost dreams

Readymade collage by Slobodan Šijan
March 3rd - 16th, 2016 > Opening on March 3rd, at 19:15h

Slobodan Šijan is an awarded film director, writer, and visual artist. He is the author of many experimental video works, some of the most popular Serbian movies like “Who’s Singin’ […]
January 26, 2016

Short Cuts

Collection of sculptures by Dragan Srdić
January 28th – February 10th, 2016 > Opening on January 28th, at 19:15h

The new season is starting in the O3ONE Gallery! The year 2016 will be marked by collections and testimonies of some (recent and distant) past times, our relationship towards past, present, […]
August 3, 2015


Max Pihlström
July 23rd – August 8th, 2015

Max Pihlström lives in Uppsala, Sweden, where he is currently finishing his Master’s degree in computer science at Uppsala University. With interests in philosophy, mathematics and artificial intelligence, Max’s art […]
August 3, 2015


Aleksandar Mladenović Leka
July 10th – 27th, 2015

This show is not Leka’s first engagement with British punk music: 2012 saw the production and exhibition of two sets of six large prints inspired by Vic Godard’s Subway Sect-Nobody’s […]