New lenticular technology allows a plain, two-dimensional image, to present an illusion of the space or the movement. It’s a system that allows a bigger number of pictures to be placed in one place at the time. The lenticular image may remind someone on funny postcards from the Fifties, covered with a ribbed plastic folia, showing a girl face that winks at us when the image was slowly turned forward and backward. In that postcard, two phases of the movement of the face were carefully cut into very thin slices and fixed in alternate order, and the plastic cover has consisted of equally thin elongated three-sided prisms. By moving the picture, the prisms would alternately show the first and the second image.

The lenticular technology can be achieved only by using computers. By touching it, the ribbed plastic looks quite the same, but instead of the prisms, the elongated lens was used here. Expensive computer programs can interpolate (in theory) more than 100 different images, which can be observed by the gradual changing of the seeing angle. In practice, the number of images will depend on the precision of printing. The offset printing, for example, can accept a lot more images than digital printing.

Students of the Faculty of Applied Arts, University of Arts, Belgrade, were informed of that technology on a lecture given by arch. Zoran Filipović, director of the LOGOTEXT company from Belgrade, early this year. Learning the basic principles, the students were encouraged to make their visual creations using only three images, due to the limitations of digital printing.

This exhibition is a result of their first contact with the lenticular technology, which requires, considering new possibilities of using the space or the motion, a different way of thinking than in a static painting, graphic art or illustration. The existence of more than one picture in one place, disturbs a common »unity of place and time« in the plastic arts, as the modern drama once did to the classical drama. This appears to be the very beginning of using the new technology and creating within the new possibilities.

In the end, in front of the Faculty of Applied Arts and the O3ONE Gallery, I am giving my thanks to the LOGOTEXT company, as a financial and logistic sponsor in making all the works for this exhibition.

Rastko Ćirić full Professor of Illustration and Animation, at the Graphic Department of the FAA.

August 6, 2007

Lenticular FAA Logotext

August 6th - 11th, 2007

New lenticular technology allows a plain, two-dimensional image, to present an illusion of the space or the movement. It’s a system that allows a bigger number of pictures to be […]
July 30, 2007

Students of Faculty of Applied Arts

Photo exhibitions
July 30th – August 4th, 2007

Students of photography at the Faculty of Applied Arts in Belgrade train their eye and spirit and their mentors support and encourage them so the maximum can be reached. 
July 23, 2007

The Latest Canvases

Mileta Poštić
July 23rd - 29th, 2007

I used collage type of compositions, inventing unseen subject matters and creating new worlds. I reflect on the achievements of photography cartoons, comic strips, advertisements; representing people from the Far […]
July 16, 2007

Dis-economy of Life

Cinema Suitcase
July 16th - 21st, 2007

Following a set of exhibitions and film projections held throughout the period 2006-2007 in Croatia (Zagreb, Osijek, Rijeka, Pula, Križevci), Macedonia (Skopje), Hungary (Budapest), Bulgaria (Sofia), Romania (Bucharest), Slovenia (Ljubljana) […]
July 9, 2007


Branko Lukić
July 9th - 15th, 2007

The exhibition and presentation of the Nonobject project, by Branko Lukić, is opening on Monday, July 9th, at 19h, at the O3ONE Art Space. The exhibition presents material (prints and […]
July 7, 2007

Belgrade marathon

July 3rd - 7th, 2006

Belgrade marathon d.o.o. traditionally rewards authors with the most successful photographs and texts dedicated to all the events it organizes. This is the case with the 19th Belgrade Banca Intesa Marathon. The […]
July 2, 2007

“City concentration – Building on the roof in Vienna”

Building On The Roof In Vienna
July 2nd - 6th, 2007

Within the Architecture Week, June 29th – July 8th, 2007, architect Heinz Lutter from Vienna will present photographs of his projects for the construction and reconstruction of the attic as […]
June 26, 2007

Summer Of Art

Jovana Stokić
June 26th, 2007

June 25, 2007

TOP 40

Snežana Golubović
June 25th - 30th, 2007

There is something beautiful in the awareness that music can be an inseparable part of some biographies. Snežana Golubović admits that the stories of her life are within certain chosen […]
June 15, 2007

FUD / 1+1

June 15th - 21st, 2007

FUD / 1+1 Gallery O3ONE and Faculty for Arts and Design, Megatrend University with Dean Miloš Šobajić are kindly inviting you to the opening of the exhibition FUD / 1+1, […]